What Most Investors Miss About Private Real Estate: How to Balance Income, Growth & Risk - IRA Club
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What Most Investors Miss About Private Real Estate: How to Balance Income, Growth & Risk

Private real estate can offer compelling income, diversification, and long-term growth potential, but a great-looking projection doesn’t always mean you have a great investment. Sometimes it just means you have a great story.


Join Paul Moore, Founder of Wellings Capital, three-time real estate author, and “The Boring Investor,” for a practical look at what separates a compelling private real estate opportunity from one that simply looks good on paper.


Drawing on more than 25 years in real estate and lessons learned both the easy way and the hard way, Paul will break down how he evaluates sponsors, leverage, deal structure, diversification, and downside protection. He’ll also show how investors can think through the tradeoffs between income, growth, liquidity, and capital preservation when investing retirement capital.

November 12th, 2026 1:00 PM CT 

Paul Moore

Paul Moore

Founder
Wellings Capital
Header Photo Icons Ramez (x2)

Ramez Fakhoury

Vice President
IRA Club

Registration

November 12th, 2026 1:00 pm ct 

Name(Required)
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Here’s What You’ll Learn

1

Why taking more risk does not automatically lead to higher returns, and how to think in terms of risk-adjusted returns instead.

2

What to look for beyond projected returns when evaluating a sponsor, leverage, underwriting assumptions, and business plan.

3

How debt, preferred equity, common equity, and JV hybrid equity can create very different levels of downside protection and upside participation.

4

How to balance income, growth, diversification, time horizon, and liquidity when deciding whether a private real estate investment fits your retirement strategy.

Wellings Capital is a real estate private equity firm founded in 2015 by Paul Moore and led by Managing Partner Benjamin Kahle. The firm helps high-net-worth individuals, family offices, Registered Investment Advisors, and wealth managers access diversified private commercial real estate investments through professionally managed funds.

Wellings Capital invests preferred equity and JV structured equity alongside experienced commercial real estate operators rather than operating properties directly, with a focus on asset classes such as manufactured housing communities, multifamily apartments, small bay industrial properties, open-air retail centers, and select self-storage investments. The firm’s investment process emphasizes operator selection, diversification, conservative risk management, and a 26-step due diligence process that focuses on operators and their teams, markets, business plans, capital structures, and properties.

Meet The Experts

Since 2008, IRA Club has helped investors look beyond stocks and bonds, and discover what else is out there. Meet the experts you’ll be hearing from:

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Paul Moore

WELLINGS CAPITAL

Paul Moore

Paul Moore is the Founder of Wellings Capital, a real estate private equity firm. After graduating with an engineering degree and then an MBA from Ohio State, Paul entered the management development track at Ford Motor Company in Detroit. After five years, he departed to start a staffing company with a partner. They scaled and sold the company to a publicly traded firm in 1997. After a brief “retirement” in his early 30s, Paul began investing in real estate in 1999 to protect and grow his own wealth.

He completed over 100 real estate investments and exits, appeared on HGTV’s House Hunters, rehabbed and managed dozens of rental properties, and developed a subdivision. After completing three successful real estate developments, including assisting with the development of a Hyatt hotel and a very successful multifamily project, Paul narrowed his focus to commercial real estate in 2011. Paul is married with four children and lives in Central Virginia.

Paul was a finalist for Ernst & Young’s Michigan Entrepreneur of the Year two years straight (1996 & 1997) and has contributed to BiggerPockets and Fox Business. He is the author of two real estate books: The Perfect Investment: Create Enduring Wealth from the Historic Shift to Multifamily Housing and Storing Up Profits: Capitalize on America's Obsession with Stuff by Investing in Self-Storage. Paul also co-hosted a wealth-building podcast called How to Lose Money and he’s been a featured guest on 300+ other podcasts including the BiggerPockets Podcast, The Real Estate Guys, and Entrepreneur on Fire.

IRA Club Benefits

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FDIC Insured

IRA/401(k) cash is FDIC insured

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Flat Fee Structure

Flat fees and straightforward pricing

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Free IRA Reports

Free annual IRA tax reporting
(RMDs, 1099-R, 5498, 5500 forms)

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Investor's Row

Explore alternative investment opportunities

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Concierge Service

Friendly, white glove service

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Educational Resources

Up-to-date educational resources on IRS regulations

Frequently Asked Questions

Here are the most common Self-Directed IRA questions. Have others?
Sign up for our webinar and ask us in person!

IRA Club provides a way for people like you to fully utilize the benefits of Self-Directed IRAs, leading to a wider range of investments and potential for better returns.

It’s an IRA that gives you more choices for where you want to invest your money, not just in regular stocks or bonds.

Self-Directed IRAs were passed by Congress back in 1974. Alternative IRA investments have always been allowed by the IRS, however, many IRA companies have placed artificial restrictions on IRA owners over the years. Self-Directed IRAs are not well known because most banks and brokerage firms prefer traditional investments.

It’s easy to make investments with a Self-Directed IRA. Once you find your investment and provide money to the seller, you will receive proof that your Self-Directed IRA is the new owner. It can be in the form of a Bill of Sale, title, deed, or simply a statement identifying your Self-Directed IRA as the asset’s new owner. The main difference is that the name on the title (or other documents) is the name of your Self-Directed IRA and not your name as an individual.

Yes. The most common way for an IRA to buy an asset is to pay cash. However, there may be times when an alternative method of payment is practical.

Maximum Contributions for 2023:

Under age 50 – $7,000.
Age 50 and over – $8,000