Strategic Marketing & Sales Specialist
I’m Carter Altruda, a DePaul senior focused on PR & Advertising. I build campaigns where insights turn into impact — across financial services, real estate, and sports marketing. I balance full‑time work with academics, lead teams, and deliver measurable results with a people‑first approach.
Selected Work
SoleMates — Dick’s Sporting Goods
Gen‑Z campaign concept blending dating‑app culture with footwear discovery. I co‑led the big idea, pitch design, and influencer shortlist informed by trend research.
Top Ramen — Humor Marketing
Satire‑driven creative that taps college nostalgia to refresh a classic brand voice. Focus on tone systems, cultural references, and scalable social formats.
Desert Road — Film PR Campaign
Comprehensive press strategy for an independent feature: media targets, pitches, and festival positioning. Built a press kit and coverage angles.
IRA Club — AI Landing & Tools
Concepted and wrote clear, trust‑building copy for AI‑assisted investing resources. Focus on education, conversion clarity, and user flow.
$45M 2026 Plan — AEO vs. A&F
Owned the flowchart and budget structuring across TV, digital, and social. Emphasis on reach, frequency, and cohesive narrative across placements.
Urban Photography — Social Commentary
A 7,000‑word paper tracing how photographers frame inequity, gentrification, and public space — connecting visual culture to social impact.
Personal Interests
Ultimate Frisbee
When I’m not building campaigns, I’m on the field. Competing for DePaul’s D1 team — and captaining in 2025 — sharpened my leadership, communication, and decision‑making under pressure. That tempo and teamwork show up in my marketing work, too.
Beyond the field, I’m into Chicago‑themed design, community events, and Michigan football — interests that keep my work people‑centered and local.
